Watt a journey! – From £20k to £2m+
Learn how Stonechat Digital delivered +8,000% revenue growth for The Energy Shop with a new strategy, new UX, a sustainable business model pivot, and a purpose-built back-office to drive operational efficiencies.
The Results
8000%
Increased Revenue
Top 10
Rankings for competitive commercial queries
£2m+
Estimated revenue by end of 2025
300+
Active affiliates onboarded
AIO
Featured in AI Overviews
56%
Conversion rate uplift
2,000+
Customers switched monthly
100+
Digital PR links built
Background
- Despite being around since 2003, The Energy Shop struggled on every front:
- Zero search visibility — didn’t appear in Google results.
- Outdated design & UX — stale front-end repelled visitors and algorithms.
- Operational inefficiencies — legacy systems slowed turnaround and drove up costs.
- Unsustainable model — pure price comparison, reliant on seasonal trends.
Leadership’s single mandate was simple: “Keep the lights on.”
Objectives
- Re-establish credibility with customers and search engines via a modern, content‐rich front-end.
- Streamline operations by building a tailored back-office for operational efficiency.
- De-risk revenue by securing fixed monthly income, reducing dependence on PPC/organic seasonality.
- Position The Energy Shop as a data & technology partner for third-party businesses.
Strategy & Tactics
1. Front-end Rebuild
- Designed a clean, mobile-first website to showcase energy data insights and guides.
- Implemented structured data (schema.org) to drive featured snippets.
- Launched “Help & Advice” content, optimised for high-value keywords (e.g., “business energy quotes”).
2. Back-office Development
- Created bespoke CRM & quoting engine, reducing processing time by 70%.
- Integrated automated dashboards, cutting weekly reports from days to minutes.
- Built API endpoints to expose anonymised data feeds to partners.
3. Business Model Pivot
- Shifted from price comparison to a Service-as-a-Platform model.
- Launched affiliate programme for brokers and consultancies via API.
- Secured long-term contracts with fixed monthly fees.
4. Strategic Partnerships
- Secured data-licensing deal with Which? for real-time tariff insights.
- Partnered with Cornwall Insight on co-authored whitepapers.
- Onboarded British Gas and E.ON Next as API early adopters.
Conclusion
By combining a dynamic website rebuild, robust operational tooling, and an innovative platform pivot, Stonechat Digital not only “kept The Energy Shop alive” but transformed it into a thriving, diversified service provider—anchored by high-value partnerships and sustainable revenue growth.
This blueprint can be tailored to any business looking to break free from seasonal dependency and monetise their data and technology assets.
Wirral, United Kingdom
