NOW HIRING

Paid Media Specialist

Wirral, UK — Hybrid Energy & Technology PPC Experience Required

Apply Now → No cover letter required

Paid search specialists working exclusively in the energy sector.

About

We're Grid53

Grid53 is a digital growth agency focused exclusively on the energy sector. We help energy suppliers, comparison platforms, renewable companies and energy technology businesses grow through a combination of digital marketing, data, partnerships and platforms.

Our paid media work sits inside a fully integrated proposition — alongside SEO, content, technical data and affiliate partnerships — serving clients who are helping shape the future of the UK energy market.

We're looking for someone who wants to own paid search in a sector that actually matters — not just manage accounts on autopilot.

The Role

What you'll be doing

You'll be responsible for planning, managing and optimising paid campaigns across Google Ads and Microsoft Advertising for a portfolio of energy clients. You'll think in terms of cost per switch and cost per lead — not just clicks — and work closely with our SEO, content and web teams to keep paid and organic pulling in the same direction.

Campaign Management

→Google Ads & Microsoft Advertising
→Search, Display, Shopping & PMax
→Budget management & forecasting
→Bid optimisation & audience targeting

Strategy & Research

→Keyword research & competitor analysis
→Client-aligned PPC roadmaps
→Landing page recommendations
→A/B testing & copy optimisation

Tracking & Data

→Conversion tracking via GTM & GA4
→Attribution modelling
→Monitor CPL, ROAS & CPA

Reporting & Clients

→Produce clear, actionable reports
→Present insights & recommendations
→Build strong client relationships

Requirements

What we're looking for

Proven hands-on experience managing Google Ads and Microsoft Advertising campaigns
Experience with Search, Display, Shopping and Performance Max campaign types
Confident with Google Tag Manager, GA4 and platform-native conversion tracking
Ability to turn campaign data into clear, actionable recommendations
Strong understanding of keyword research, audience targeting and bid strategy
Comfortable managing budgets and forecasting performance against targets
Strong communication skills and confidence presenting results to clients

Experience in the energy sector is a strong advantage — candidates who understand Ofgem pricing cycles, switching windows and regulatory constraints will stand out.

Culture Fit

The right person is…

Beyond the skills, we're looking for someone who thinks commercially, takes ownership, and wants to grow with a small team doing genuinely interesting work.

Commercially minded Data-comfortable Owns their accounts Ambitious Clear communicator Curious about search Excited to grow with us

Ready to join us?

If you're passionate about paid search and want to work on accounts that actually matter, we'd love to hear from you. Send us your CV and tell us about campaigns you're proud of.

Get in touch →